Contact Tanya Lippke, 207-783-0055

Interactive Projectors Gain Revenue Share helped by Seasonal Education Purchases

Interactive white boards have become very popular in the K-12 education market and are also used in business, but their sales have been restrained by their high cost.  In 2010 projector manufacturers introduced projectors capable of replicating the interactive abilities of electronic white board projector combinations without the expense of the white board. These new interactive projectors have gained market-share since their introduction, particularly during the summer periods of stronger education purchasing. The table below based on data from TFCinfo’s Monthly Projector Market Analysis Reports shows the increasing revenue share of interactive models among WXGA resolution projectors, which reached a new high in July of 2011.

Contact Dr. Jeffrey MacDonald, 512-715-0373

K-12 Video Display End Users Possibly Unaware Of Cheaper Alternative To Interactive Whiteboards 

TFCinfo's recent research report on The Use of Video Displays in Education 2011 (K-12 and Higher EDU) highlights some interesting findings when it comes to future purchase intent of various video displays. 

With the trend of downward pricing, in price sensitive markets such as education, investing in more AV technology is finally a possibility for more schools.  The need to improve the learning process and enhance the educational experience continues to drive AV purchases and has turned educational institutions into an important market for our industry.

*Which of the following displays does your institution plan to purchase in the next 12 months?

This research shows that interactivity is becoming increasingly important to the educational initiatives in K-12 and interactive applications are in demand for all educators who want to involve their students and use learning with technology as a tool. K-12's strong figures for interactive whiteboards, and low figures for interactive projectors is quite interesting.  This suggests that K-12 is continuing to move to interactive whiteboards for their needs and are perhaps unaware of interactive projectors as a cheaper alternative (surprising in comparison with the strong interest and premiums seen for interactive projectors in this research report).

The large intent to purchase flat panels for higher education is potentially disturbing for projectors, however these are likely for digital signage and entertainment applications, rather than classroom use.

Projectors deliver on many of the important aspects that purchasers are looking for in a video display for classroom use.  Projectors offer the largest display, at an affordable price, without taking up precious classroom space, while interactive whiteboards provide the interactivity that is so strongly desired for educators.  Moving forward there is great business potential in the education market.  TFCinfo's report shows that in K-12 the focus will primarily be on projectors and interactive whiteboards, while in higher education the focus will be on projectors and flat panel displays.

TFCinfo's 260+ page report on The Use of Video Displays in Education 2011 compares similarities and differences between K-12 and higher education.  The report provides detailed conclusions of the overall market, the purchase process for video displays, install base, brand usage, future purchasing, important product characteristics and much more.