TFCinfo: Interactivity Has Increased Greatly In Education, However Projectors Still Dominate
Lewiston, ME, August 23, 2011 – TFCinfo recently announced important AV video display buying trends in both K-12
and higher education from their latest report entitled “The Use of Projection and Interactive Whiteboards in Education 2011.”
TFCinfo’s report examines and
provides detailed information on the
use of projectors and interactive whiteboards in educational settings,
purchasing habits, and educational preferences in order to aid manufacturers
addressing this important vertical market.
Some major
differences are seen in this research between the two groups as to what
information sources are most influential, who has the decision making power,
how often and how many video displays are being purchased, and how the
purchase process works.
While roughly half in both educational segments state that they buy their
projectors as needed as opposed to once per period/year, the frequency of
projector purchases is relative to the amount of projectors being bought.
Institutions of higher learning are heavy purchasers of multimedia
projectors. 62% of those in
higher education state that they purchase projectors a few times a year; which
is in contrast to just 26% in K-12 that state they purchase a few times per
year.
“This research also reveals that 57% of the decision making power for
video display purchases in K-12 resides at the individual school level, while
43% resides at the district level,” states Tanya Lippke, TFCinfo Director of
Survey Market Research. “With
many of the K-12 schools also using a bid process and going into a project
with other schools, it is really important when approaching the K-12 market to
reach both district and school level administrators.”
Overall, higher educational environments are much more advanced than their
K-12 counterparts. The widespread purchasing patterns and habits of the
K-12 market make it difficult for many to understand and approach.
Although purchase patterns will differ with each community, one
thing that schools have in common is the need to focus on long-term value. The manufacturers that try to approach the education
market with as much knowledge and understanding as possible will have an
advantage.
Along with
detailed research conclusions of the purchase process for video displays, this
260+ page report provides readers with the answers needed to more fully
understand this market segment and the similarities and differences between
K-12 and higher education. Some
other important topics covered include: the install base for video displays,
brand usage, future purchasing and important product characteristics, and much
more.
Please contact Tanya Lippke, by email tmlippke@tfcinfo.net or by phone at (207) 783-0055 for a brochure and complete outline of this exciting research.