Lewiston, ME, May 20, 2011 - Results
from TFCinfo’s most recent flat panel end user survey reveal that LED LCD
is the technology of choice for future flat panel purchases. Pent up
demand for the displays are expected while purchasers wait for more
than half of the entertainment users surveyed state that if they were in the
market for a flat panel display today they would purchase an LED LCD, this is
an 18% increase vs. last year’s 2010 results!
the demand is there, LCD is currently dominating the market now. LCD may
get a boost from those not yet ready to purchase LED until prices are more in
line with what consumers are willing to pay for the technology (average
desired price from study for a 46” LED LCD is $1,042 compared to current
average street price of $1,427 1Q’10).
TFCinfo’s 2011 Flat Panel Brand Study analyzes and compares perceptions and
preferences for LCD, LED and plasma displays among both business and home
users. The study also includes price sensitivities for displays by size,
technology, and upgraded features.
An example of differences seen between the market
segments are the motivators behind the desire for LED LCD purchases in the
future. Home users seem more likely to be motivated by perceptions of
image and product quality, while professional buyers attach more importance to
this research TFCinfo discovered that customer perceptions are still major
factors in determining whether to purchase LCD, LED LCD, or plasma displays.
“It is interesting because some of these perceptions are outdated and
pertain to issues that have already been addressed by manufacturers, but
manufacturers have not yet been able to change customer perceptions,” stated
Tanya Lippke, TFCinfo Director of Survey Market Research.
“Some of the issues we are seeing are very different between
professional and consumer buyers as well, so analyzing
both groups gives manufacturers a clear understanding of what professional
buyers are thinking versus home buyers and how they will buy in the
For a complete brochure
and outline of TFCinfo’s Flat Panel Brand Customer Perception and
Preference Study 2011, or for more information on purchasing, please contact
Tanya Lippke at (207) 783-0055 or firstname.lastname@example.org.
TFCinfo (www.tfcinfo.net) is a worldwide leader in audiovisual market research and consulting. TFCinfo provides its international clients with point-of-sales market reports and end user quantitative and qualitative market research on projectors, flat panels, interactive whiteboards and other specialty displays.
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Lewiston, ME 04240