Flat Panel Display Use Among American Churches Rapidly Increasing According To New TFCinfo Report

Lewiston, ME, February 8, 2012 – Flat panel display use in the house of worship market is rapidly growing according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2012.”  Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 61% state that they own at least one flat panel display 32”+.  This is a 20% increase, up from 41% in 2009.

As churches increasingly turn toward display technologies to help spread their message and fuel membership growth, this in turn drives demand for additional displays.  With the growing trend of multi-site or satellite locations, and video venues of a much smaller size, these bright displays are making a very appealing, affordable option for the churches. 

“This is not only increasing dramatically at the large church level, churches of all sizes are embracing flat panel displays,” states Tanya Lippke, TFCinfo Director of Survey Market Research.  “This research shows that the percentage of small churches using flat panel displays has doubled.  In 2009 25% of the churches with 0-250 seats were using a flat panel display; today half are incorporating the displays into their facilities.”

As can be expected, flat panel display use is still fairly new to the church market.  Nearly two-thirds of the churches currently using these displays state that their equipment is, on average, 2 years old or newer.  Based on the need for multiple visual aids in churches, and the cost of flat panel displays being more affordable, churches are looking more to flat panel displays for the future.  Since we know there are more than 350,000 churches in the US, and the penetration of AV in these churches continues to grow, this is a large market for projector and flat panel display manufacturers to target.

For over eight years TFCinfo has immersed themselves into the church market to assist manufacturers, dealers and integrators in better understanding this growing market segment, which is often misunderstood.  TFCinfo in conjunction with Church Production Magazine, Worship Facilities Magazine, and Worship Facilities DESIGNER Magazine recently surveyed 700 respondents, all of whom are responsible for the AV equipment at their place of worship, for this extensive end-user research study that explores the use of video displays in American churches.  

In this report TFCinfo not only analyzes the church market as a whole, but goes beyond to break the sample into various demographic groups. Research results are provided in total, by church size (seats), and geographic location (Northeast, South, West, and Midwest).  This allows companies to compare and contrast the preferences and purchasing of churches of varying sizes and in varying locations across the US.

This 260+ page report describes the following areas in detail:

-- Market Trends in American Churches

-- Projector Use, Purchasing, and Preferences

-- Flat Panel Display Use, Purchasing, and Preferences

-- Other Video Displays, Future Purchasing, and Upgrades

-- Unique Needs in Houses of Worship
-- Knowledge of Brands and Those Considered For Purchase

-- Ways to Sell and to Whom
-- Best Practices/Learn from the Mistakes of Others

For a complete brochure and outline of this study, or for more information on purchasing, please contact Tanya Lippke, Director of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.net.




About TFCinfo

TFCinfo (www.tfcinfo.net) is a worldwide leader in audiovisual market research and consulting.  TFCinfo provides its international clients with point-of-sales market reports and end user quantitative and qualitative market research on projectors, flat panels, interactive whiteboards and other specialty displays. 

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