Flat Panel Display Use Among Churches Accelerates Sharply (up 20% From 2009), while Projector Use Continues to Grow at a Steady Pace

Lewiston, ME – December 12, 2012 - According to respondents in TFCinfo's latest market research study on “The Use of Video Displays in American Churches,” 60% of US churches are looking to purchase and expand upon their projection and video display systems.  The house of worship market for audio/visual products continues to grow as churches increasingly turn toward display technologies to improve communications with attendees, and fuel membership growth. This, in turn, drives demand for additional displays.

For over eight years TFCinfo has immersed themselves into the church market to assist manufacturers, dealers and integrators in better understanding this growing market segment.  Because there is so much interest in this market, yet there remains limited information, TFCinfo, in conjunction with Church Production Magazine, Worship Facilities Magazine and the new Worship Facilities DESIGNER Magazine, recently conducted an extensive end-user research study to explore the use of projectors and flat panel displays in American churches.  TFCinfo surveyed 700 respondents, all of whom are responsible for the AV equipment at their place of worship.

This extensive report provides historical trend analysis by contrasting current results with those of TFCinfo’s earlier church market surveys.  One of those trends is the growth in the number of projectors a church owns over time.  The churches in this research that state they have three or more installed projectors have gone from 16% in 2004 to 39% in 2009 to 44% in 2011.

Additionally, of the AV-focused churches that TFCinfo surveyed, 61% state that they currently own at least one flat panel display 32”+ (up from 41% in 2009).  Based on the need for multiple visual aids in larger churches, and the cost of flat panel displays being more affordable, churches have been looking more to flat panel displays and how they can be used within their church.  These results are clearly showing increased opportunities for larger orders. 

“Not only is it interesting to see video display usage continue to grow in this market, it is also interesting to see some big business brands fair extremely well in areas of brand consideration,” states Tanya Lippke, TFCinfo director of survey market research.  “Eiki, Epson, Panasonic, Sanyo, Sharp, and Sony are the projector brands being most considered for purchase in the church market, while LG, Panasonic, Samsung, Sharp, Sony, and Vizio are the top flat screen display brands being considered.” 

“We see similar trends in nearly every project we cover editorially in the magazines,” says Brian Blackmore, editor-in-chief and publisher at Production Media, Inc. (PMI), publishers of Church Production Magazine, Worship Facilities Magazine and the new Worship Facilities DESIGNER Magazine. “As video display technology matures ---with capabilities improving, sizes increasing and prices falling --- churches are responding by adopting video reinforcement for their services, digital signage applications and adding a variety of displays in their secondary meeting spaces, such as chapels, smaller auditoriums and Sunday school rooms. This research confirms that video in churches is not just for the main auditorium or sanctuary anymore.”

The results of this research are analyzed in total and dissected by church size and geographic location, allowing readers to compare and contrast similarities and differences seen in churches across the US.  The religious market is open and waiting for major manufacturers and dealers to understand their needs and respond with appropriate solutions, support, and guidance.  Manufacturers and dealers who can establish a positive presence in this market, can benefit long term by virtue of how closely knit this market is.  This 270+ page report describes the following areas in detail:

-- Market Trends in American Churches

-- Projector Use, Purchasing, and Preferences

-- Flat Panel Display Use, Purchasing, and Preferences

-- Other Video Displays, Future Purchasing, and Upgrades

-- Unique Needs in Houses of Worship
-- Knowledge of Brands and Those Considered For Purchase

-- Ways to Sell and to Whom
-- Best Practices/Learn from the Mistakes of Others

For a complete brochure and preliminary outline of this study, or for more information on purchasing, please contact Tanya Lippke, Director of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.net.



About TFCinfo

TFCinfo (www.tfcinfo.net) is a worldwide leader in audiovisual market research and consulting.  TFCinfo provides its international clients with point-of-sales market reports and end user quantitative and qualitative market research on projectors, flat panels, interactive whiteboards and other specialty displays. 

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