Lewiston, ME – December 12, 2012 -
According to respondents in TFCinfo's latest market research study on “The Use
of Video Displays in American Churches,” 60% of US churches are looking to
purchase and expand upon their projection and video display systems.
The house of worship market for
audio/visual products continues to grow as churches increasingly turn toward
display technologies to improve communications with attendees, and fuel
membership growth. This, in turn, drives demand for additional displays.
For over eight years TFCinfo has immersed
themselves into the church market to assist manufacturers, dealers and
integrators in better understanding this growing market segment.
Because there is so much interest
in this market, yet there remains limited information, TFCinfo,
in conjunction with Church Production
Magazine, Worship Facilities Magazine and the new
Worship Facilities DESIGNER Magazine, recently conducted an extensive
end-user research study to explore the use of projectors and flat panel displays
in American churches. TFCinfo
surveyed 700 respondents, all of whom are responsible for the AV equipment at
their place of worship.
This extensive report provides historical trend analysis by
contrasting current results with those of TFCinfo’s earlier church market
surveys. One of those trends is the growth
in the number of projectors a church owns over time.
The churches in this research that state they have three or more
installed projectors have gone from 16% in 2004 to 39% in 2009 to 44% in 2011.
Additionally, of the AV-focused churches that TFCinfo
surveyed, 61% state that they currently own at least one flat panel display
32”+ (up from 41% in 2009). Based
on the need for multiple visual aids in larger churches, and the cost of flat
panel displays being more affordable, churches have been looking more to flat
panel displays and how they can be used within their church.
These results are clearly showing increased opportunities for larger orders.
“Not only is it interesting to see video display usage continue to grow in this market, it is also interesting to see some big business brands fair extremely well in areas of brand consideration,” states Tanya Lippke, TFCinfo director of survey market research. “Eiki, Epson, Panasonic, Sanyo, Sharp, and Sony are the projector brands being most considered for purchase in the church market, while LG, Panasonic, Samsung, Sharp, Sony, and Vizio are the top flat screen display brands being considered.”
“We see similar trends in nearly every project we cover editorially in the magazines,” says Brian Blackmore, editor-in-chief and publisher at Production Media, Inc. (PMI), publishers of Church Production Magazine, Worship Facilities Magazine and the new Worship Facilities DESIGNER Magazine. “As video display technology matures ---with capabilities improving, sizes increasing and prices falling --- churches are responding by adopting video reinforcement for their services, digital signage applications and adding a variety of displays in their secondary meeting spaces, such as chapels, smaller auditoriums and Sunday school rooms. This research confirms that video in churches is not just for the main auditorium or sanctuary anymore.”
results of this research are analyzed in total and dissected by church size and
geographic location, allowing readers to compare and contrast similarities and
differences seen in churches across the US.
The religious market
is open and waiting for major manufacturers and dealers to understand their
needs and respond with appropriate solutions, support, and guidance.
Manufacturers and dealers who can establish a positive presence in this
market, can benefit long term by virtue of how closely knit this market is.
This 270+ page report
describes the following areas in detail:
Market Trends in American Churches
Projector Use, Purchasing, and Preferences
Flat Panel Display Use, Purchasing, and Preferences
Other Video Displays, Future Purchasing, and Upgrades
Unique Needs in Houses of Worship
-- Knowledge of Brands and Those Considered For Purchase
-- Ways to Sell and
-- Best Practices/Learn from the Mistakes of Others
For a complete brochure and preliminary outline of this study, or for more information on purchasing, please contact Tanya Lippke, Director of Survey Market Research, at (207) 783-0055 or firstname.lastname@example.org.
TFCinfo (www.tfcinfo.net) is a worldwide leader in audiovisual market research and consulting. TFCinfo provides its international clients with point-of-sales market reports and end user quantitative and qualitative market research on projectors, flat panels, interactive whiteboards and other specialty displays.
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